The commercial rhetoric in this commercial is outstanding. It didn't take them long to catch our attention and keep it for the rest of the commercial. They are appealing to our knowledge of life and poop. They are making our minds automatically relate these fairly everyday objects to poop. For a moment they are ruining our opinions of these things we love. We love tap water and poop dog poop can ruin it. Also, that catchy tune can easily get stuck in your head and through that your mind keeps returning to the commercial all day.
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